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The Next Best Thing to
Word-of-Mouth
Here are some effective tips for promoting your site
and helping your business:
- Word-of-mouth is still
one of the best advertising resources. Make sure you tell all of your
customers, business associates, friends, family and acquaintances that
your business has a new Website. Give them your Website name and ask
them to surf on over.
- Add your Website name to
all of your printed materials including business cards, letterhead,
brochures, flyers, store bags, receipts menus, signage and specialty
items.
- Look for other Websites
that compliment your business and ask for a reciprocal link. If, for
example, you have an auto repair business, you might want to contact
a local car dealership that maintains a Website. By linking up, more
customers will find out about your site.
- Go to your local library
or bookstore and check out books and magazines that specialize in Website
listings. Make contact and get your site listed.
- Update your Website often.
This will give your customers a reason to visit it more often. Post
weekly specials. Include an inspirational quote of the week, horoscope
or business-related tip that customers will appreciate reading.
- Boost your business. Look
inside this booklet for great deals on the hottest and smartest business
software around.
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